CPM -> CPC
$
CPC: -
CPM to CPC Converter
Quickly translate impression pricing into click pricing for forecast and bid calibration.
CPC -> CPM
$
CPM: -
Formula: CPC = CPM / (1000 x CTR). Use CTR in decimal form in the formula (e.g., 1.25% = 0.0125).
After estimating CPC, evaluate campaign profitability in the ROI Calculator.
FAQ
What CTR format should I enter?
Use percentage format in the form field, such as 1.25 for 1.25%.
Why is my CPC high with a low CPM?
Because low CTR inflates effective CPC. Always test low/base/high CTR scenarios.
Should I evaluate CPM and CPC without conversion data?
No. Use this converter for pricing, then validate with conversion rate and ROI.