ROI Calculator

ROAS compares revenue to ad spend, while ROI compares net profit to cost. ROI is usually better for profitability decisions.

Yes. The calculator supports multiple currencies and uses the same formulas regardless of currency unit.

Use break-even CPA as a maximum target for acquisition cost. Staying below it generally helps keep campaigns profitable.

Use campaign cost and revenue inputs to estimate profitability, ROI, ROAS, and break-even CPA.

Currency

Ad Spend (Cost)

Revenue

Conversions

Target Profit Margin (%)

Profit

ROI

ROAS

Break-even CPA

Tip: ROI = (Revenue - Cost) / Cost. ROAS = Revenue / Cost.

Need media pricing conversion first? Use CPM to CPC Converter.

FAQ

ROAS compares revenue to ad spend, while ROI compares profit to cost. ROI is typically better for bottom-line decisions.

Yes. You can switch currency and apply the same formulas to your market.

Treat break-even CPA as an upper bound for bids and campaign scaling.